To celebrate the launch of their New York City store at 21 Mercer, Nike threw one of the best parties I’ve ever been to. Spike Lee and Roger Federer opened the doors, Mark Ronson Djed, Just Blaze, Clark Kent, Katy Perry, Katy Perry’s boyfriend, yeah amazing. This stuff will be on MTV News next week, but until then, eat photos:

Jesse Leyva from Nike is the sneaker guru at the company. He’s showing us what went into the Nike Air Max Current’s design. That is one hot shoe.

My boy Jarrett is senior designer at Nike. His stuff is all over the new store and it’s fresh, but what I can’t talk about was especially fresh: he was wearing really hot prototypes for next season. He’s holding the flywire windrunner that they decided deserves wider release than they first imagined.

This was the hottest example of Nike iD in the spot:

And the hottest pair in the store period:

Ladies and gentlemen, Don King. This is gonna be a good US Open.

OK, let’s party. The Nike 212 Platinum ticket got you into one of the biggest block party lockdowns I’ve ever seen. I walked into a converted Mercer street, stadium bleachers, stadium food, ice cream from little baseball helmets. As I’m taking it all in I couldn’t help but notice the music was intriguing me - Gorillaz, The Four Seasons, Amy Winehouse. I barely had to turn around to notice that Mark Ronson was right behind me DJing.

Takeru Kobayashi the hot dog eating king, I told you there were crazy celebrities out!

This is that dude Marcus Troy, famed blogger that took on Kanye West (without even really meaning to?). The dude is always blogging, most of the time about himself:

But nah really my boy Marcus is the blogging king, add him to your bookmarks now!